The Art of Influence: How Social Media Writing Can Shape Brand Perception

What makes you trust a brand?

Did the brand convince you itself? Or is it that many people have positive reviews about that brand?

Social media is a part of the internet that can take any brand to unimaginable heights. It’s a marketing tool that has made it easier for brands to reach a global audience cost-effectively.

And it isn’t just what the brand posts; it’s also what other people say about that brand. Many people don’t make purchases unless they’ve browsed around social media and read the reviews first. Reading about your brand leads them to make a judgment. This is what we call a brand perception.

What Is a Brand Perception?

Brand perception is how your audience feels about your brand, products, or services. It’s your customer’s opinion about what they think of your brand instead of what you claim it’s supposed to represent.

Brand perception is very important for long-term relationships with your customers. It can help you gain their loyalty.

Now, you must be thinking, ‘Where does social media come in all this?’

Social media plays the most significant role in shaping brand perception. That’s right. A single tweet or Facebook post can make or break the brand.

The reason social media has so much power is its accessibility to people worldwide. New experiences, reviews, and thoughts get shared every second of the day by millions, and no brand can ignore that.

What you can do is learn how social media can shape brand perception and use it to your benefit.

social media post

7 Ways Social Media Writing Can Shape Brand Perception

Traditional marketing won’t work anymore. It’s time to step up your social media game and improve your brand perception.

1. The Tone of Your Brand

The point of marketing is to make sure your audience remembers you. And they would if you have something unique to remember you by.

Create a personality for your brand. Give your brand a voice different from others so that when your target audience comes across your social media page and reads what you have to say, it sticks with them.

Remember to stay consistent with the tone because consistency builds credibility and trust among the customers and affects how they perceive your brand.

2. Storytelling

The best way to connect with your audience over the internet is through storytelling. Storytelling brings your brand to life, helping you build an emotional connection with your customers.

When writing social media content, create a story that targets emotions like happiness, love, loss, fear, and more. To use this strategy successfully, you need to understand your target audience first.

You need to learn their psychology to create content that resonates with them. Once your audience connects with your story, they are more likely to perceive your brand positively.

3. Reviews and Testimonials

Customers have more power over your brand than you think. One negative comment can damage your brand perception among many customers.


Research suggests that 94% of customers avoid placing orders due to negative online reviews.

When your audience sees positive online reviews, they trust your brand more, enhancing the brand perception. So, encourage your customers to leave reviews and highlight any positive reviews you get.

community management

4. Community Management

Communication on social media is a two-way street.

It’s not only the customers who have to give reviews; the brand should also engage the audience to spark conversations and create good relationships with them.

Respond to customers’ messages and comments in a timely manner so they don’t feel ignored by the brand. By engaging with them on social media, you can make them feel important, which will make them like your brand.

5. Influencer Marketing

Influencer marketing is a great way to build credibility for your brand.

Influencers are the public figures on social media who have the power to influence people with their words. It’s very beneficial for your brand to have a good relationship with such influencers.

Once you have figured out who your target audience is, find out the influencers who are creating content for your niche. Reach out and tell them about your brand.

Positive reviews from an internet celebrity will get your brand more trust and recognition.

6. Content Marketing

What you say about your brand is as important as what others say.

The type of content you post can help establish the brand perception you want your audience to have.

You need more than just putting your name out on the market. You must share the content representing the qualities of your brand that make you unique and different from your competitors.

This kind of content makes your potential customers think you’re the market leader, so they choose you over your competition when making a purchase.

7. Consistent Brand Messages

Consistency is everything.

When you consistently put out messages representing your brand, your audience will develop a sense of familiarity with it. They will trust your brand more.

We have all seen what happened to Twitter. After Elon Musk bought Twitter, he changed the platform’s name, logo, and everything else. This didn’t sit well with many people. According to analysts and brand agencies, Musk’s move wiped out anywhere between $4 billion and $20 billion in value. Even today, the platform that used to be liked by many isn’t the same anymore.

So, learn from the big names and keep your content consistent with your brand mission and values throughout. This can make your customers trust you, improving the brand perception.

Final Thoughts

Social media is an ever-changing landscape where you can try new things every day to improve your brand.

Every word you write on social media can change how people perceive your brand.

The tone you set gives your brand a personality, and storytelling creates an emotional connection with your audience. Influencers, reviews, and effective community management can add credibility to your brand and help you build long-term relationships.

brand loyality

But remember, the key is consistency. The art of influence with social media writing is a continuous process. Maintaining a consistent brand voice across all social media channels creates a positive perception of your brand in the minds of your target audience.
If you need help improving your social media presence, reach out to AllWriting Corp. We have a team of experts who can write the content for your social media that converts.

Shape your brand’s perception the way you want.

Negative feedback should be handled promptly. You need to contact that customer immediately and respond with empathy. Give them solutions for whatever problems they face. This solution-oriented approach will help you gain customers’ trust and maintain a positive perception.

Your brand message, along with an attractive and engaging visual, doubles the chances of a positive reaction. It can tempt your audience to follow your call to action.

On social media, you can directly engage with your customers and share content with them. This will help your brand get more exposure as you reach a global audience.